BECOME A SPONSOR
For many companies, sports sponsorship has become an important means of communication. Sport triggers emotions and is therefore particularly suitable as an advertising platform.
For their part, sporting events depend on the support of sponsors in order to survive in the long term. Sports sponsorship is therefore a two-way give and take.
The Zurich New Year's Marathon is particularly interesting for sponsors because it is not just one among many sporting events, but offers a globally unique opportunity to start the new year. The starting signal on New Year's Eve is given exactly at midnight, just in time for the turn of the year.
Thanks to the special start time and the recognition of the marathon by World Athletics, the ambitious runners will not only be competing for the day's victory, but also for official annual world best times.
For most of the more than 1,000 participants, however, the experience is clearly in the foreground.